Multisport Distribution (MSD) is a limited liability company registered in England and Wales and is co-owned by its directors and other minority shareholders. We currently work from offices based at Milton Keynes in Buckinghamshire, in the South East of England.
MSD primarily serve a network of specialist cycle, triathlon and running stores throughout the UK and Ireland (and other parts of Europe), but also sell products and services direct to the end consumer in some instances through either on-line sales or delivery of our bike fitting services through one of our sub brands (The Velomotion Bike Fit Studio).

The company provides much more than traditional distribution companies as it seeks to offer not only high quality products to retailers and customers but also provide additional value added services to the end consumer that provide the ability to assess the their performance and provide them services and advice to help enhance their performance. (Our high end bike purchases will come with free additional services such as Retul Bike fit and Aero Wind Tunnel Fit – Two services that have never been offered by competing brands – Fusion kit to come with Heat Chamber sessions at the Human Performance Centre).

MSD will in the addition as UK distributors of Blue competition cyles, fusion clothing & ekoi helmet & eyeware will support me with a velomotion bike fit & wind tunnel test time.

Blue Competition Cycles

Blue started out with a small team of dedicated cycling professionals, with the simple goal to build the best racing bikes in the world. Blue's company ethos stem from sound material selection, engineering expertise and decades  of racing knowledge and experience to produce a framesets with one purpose in mind - create bicycles that are built to win.

I'm happy to announce, I will be teaming up with Blue competition cycles in 2010/11.
I will be racing in the new Triad SL TT frame and will cycle the Triad TT SP & Norcross winter bike in training.

www.rideblue.com

Fusion

Fusion is a Danish company that specialises in the production
of high performance sporting apparel for Triathlon, Cycling and Running. Fusion was formed in Aalborg (Denmark) 10 years ago, and through manufacturing precision, use of high quality technical fabrics and a constant drive to be innovative, we have forged a reputation for making durable, functional and cutting edge products.

Fusion constantly strives to push the boundaries in the development of new products, with a dedication to continually exceed the needs of our customers that is only matched by our customer’s own dedication to their chosen sport. The focus at Fusion is to provide the complete wardrobe for the multi-sport athlete whilst working closely with athletes both professional and amateur alike, to enhance its products. Fusion does not change its entire range every season, but continues to offer established products, make enhancements to others and develop new ones.

Fusion will be my race, cycle & run clothing apparel sponsor in 2010/11

www.fusionsportsuk.co.uk

Ekoi

Since their inception Ekoi have emerged as the nascent brand in the cycling helmet industry with a reputation for cutting edge design accompanied by Gallic flair. In 2009, Ekoi products were worn by the Agrutubel pro road team in the Tour De France, by leading Swiss triathlete Olivier Marceau and by Jodie Swallow on route to her 1st place finish in the ITU Long Distance World Championships in Australia.
In the UK Ekoi offers a full range of helmets, sunglasses and other cycling accessories through its distribution partner Multisport Distribution.

I'm happy to announce, that Ekoi will be my helmet & eyewear sponsor in 2010/11.

www.ekoi.fr

Velomotion

Collecting my new bikes from MultiSport Distribution I was fitted at there on site velomotion bike studio
Every rider is unique in respect to flexibility, biomechanics and riding style. There are few generalizations that apply when truly fitting a rider to a bike.
The velomotion bike fit studio uses Retul 3D motion-capture technology that allows capture of <1mm accurate data taken from key body points in real time. This data is then utilized to provide the most comfortable and efficient position to maximise performance.

www.velomotion.co.uk

Rolf Prima Wheels

I'm happy to announce, I will be teaming up with Rolf Prima wheels for 2010/11.
I will be racing in Rolf Prima Carbon TT wheels 1315gm (545gm/770gm), along with the Carbon Disc (930gm).
The high specification engineering principles behind their wheel designs are beyond 21^st century.Please check out their product range & wind tunnel data available on there website.
Rolf Prima supports the land rover orbea cycling team & great International triathlon champions such as Hunter Kemper, Gina Crawford & Matthew Seymore.

www.rolfprima.com

Computrainer / Racer Mate Indoor Trainer

Computainer will continue their support from 2009 with a sponsored Indoor trainer allowing me to train specific to Ironman race profiles, visualization & power specific work outs pertinent to the demands of triathlon cycling

CompuTrainer provides the most interesting indoor bike experience yet created. It increases your cycling power by 20 to 30% and your speed by 2 to 4 MPH. Whatever your starting point, you’ll improve significantly. In fact they guarantee that you’ll improve by 10% in 5 months or you can have your money back.  CompuTrainer is best in its class by a wide margin. It sets the industry standard for accuracy (± 2.5%), power (1500 watts), quality, and service lifetime (10+ years).If you are interested in purchasing a CompuTrainer then why not contact the UK distributor Simon Ward. He’ll be happy to answer your questions about the product and even happier to take your order.

Why not visit his website www.CompuTrainer.co.uk or give him a call 08700 418131

''m very happy to be recipient of a CompuTrainer  & racermate software since 2009.  Outwith the obvious benefits of indoor training over the winter period being a Scot, I enjoy completing 1-2 indoor sessions a week along side my outdoor routine thoughout the year. The Computrainer allows me to perform specific power output sessions to my needs & monitor the progression. Computrainer also gives me another great tool in visualisation. If you don't have the pennies to travel & cycle a bike course first hand, Computrainer is the next best thing.
The CompuTrainer makes the indoor life on the saddle scientific & specific to my goals. Im looking forward to another successful season in 2010"

Scott Neyedli

drag2zero

In May I was further supported by MultiSport Distribution in conjunction with velotech services by gaining access to the Drag2Zero Mercedes testing wind tunnel.

This allowed me to optimize my equipment & bike/body positioning

Simon Smart is an ex F1 aerodynamicist, and designer of the Scott Plasma 3 and Giant TT bike to obtain your optimized aerodynamic riding position.
Why? Wind tunnel testing is one of the most cost effective ways of improving your performance. An average rider travelling at 40 KPH will have 2kg of drag pulling him/her backwards. You can train hard to produce more power to overcome this, you can spend a fortune on equipment which will itself be generating about 500 grams of drag, or you can optimize your body position in a wind tunnel…which may be the single best way of reducing drag and increasing performance. And because most people have never given any consideration to their body shape in the wind, the exciting thing is that we can find up to a 20% improvement!

http://www.drag2zero.co.uk/

Keywin Pedals

My pedal support will continue with Keywin in 2010. I have been pedalling Keywin since 2008. The pedal design is stiff & can be adjusted to be in either fixed or float positions. When you include the cleat weight , Keywin pedals are one the lightest pedal systems available in cycling. Additionally Keywin go beyond the realm of producing standard pedals like many other brands & offer pedal sets in standard, -3mm, -6mm, +3mm & +6mm pedal axle sizes.

Keywin support International winners such as Kris Gemmill, Terrenzo Bozzone & Gina Crawford

www.keywin.com